Festival Cordillera on Latin America’s evolving currency-resilient playbook

Páramo Presenta says "circles are being shaped" to bring a consortium approach to booking as part of the region's growing financial toolkit

Sergio Pabón © Páramo Presenta

Promoters across Latin America are increasingly using multi-festival booking leverage in their toolkit to mitigate exchange rate fluctuations, according to Colombia’s Festival Cordillera, as the event tells IQ about honing its strategies for currency resilience in the region.

The festival’s co-founder and lead promoter of Páramo Presenta, Sergio Pabón, tells IQ “circles are being shaped” across the region to offset fluctuations and volatility of local currencies against the US dollar, which remains one of the steepest financial hurdles for…

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