AFEM launches Promoter Good Practice Guide for electronic genre strategy
The Association For Electronic Music has formalised advice for EDM promoters amid "growing market consolidation and shrinking funding"
News By Ciaran Donnelly | 23 October 2026
The Association For Electronic Music has launched its Promoter Good Practice Guide, in association with top industry players including CAA, WME, Primary Talent, and Resident Advisor, among others The…
Guide aims to recommend best practice for promoters working across electronic genres, coming against a backdrop of DJ music enjoying a boom in popularity and touring success. It launches with a focus on grassroots venues and touring circuits, while acknowledging that the growing commercial appeal of the genre presents new…
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