Contra boosts German urban genre focus with new live agency
With new venture, Pretty Noise, Contra is aiming at building a "boutique" urban roster with the help of management and label firm Sick & Tired
News By Ciaran Donnelly | 5 October 2026
German live player Contra Promotion has launched a new live music agency with Sick & Tired, a German management and publishing company, in a bid to boost its domestic roster.
Known as Pretty Noise, the new division is intended as a boutique brand that will focus on urban genres, building on the previous work of Sick & Tired founder Luis Knebl, who has spent a decade working with artists in “rap, urban, and other related genres”, the companies said.
On…
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