‘More than our usual jobs’: How ‘storytelling’ put Manifest on the arena fast-track

“Story-telling” in live careers is now the biggest factor in breaking emerging acts, two stalwarts of the music industry have said, stating that unsigned Turkish girlband Manifest’s upcoming UK debut at OVO Arena Wembley proves a fundamental shift in early career trajectories is at hand.

This is according to legendary agent John Giddings and famed music publicist Alan Edwards, who cite the fast-tracking of unsigned Turkish girl group Manifest straight to London arena level as evidence that publicity-first live…

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