65% of fans travelling abroad for concerts in Asia, report finds

Music fandom is ‘catalysing’ regional travel in Asia as concert-led tourism becomes an increasingly standard practice, with 65% of concertgoers surveyed having travelled to another country or region for a show, finds a new report.

The Concert Travel Effect in Asia report from Trip.com Group and Live Nation, which joined forces in 2025, has combined fan surveys, travel data, and ticketing insights to reveal how concerts are influencing tourism across mainland China, Singapore, Hong Kong, Macao, Thailand, and South Korea.

Across…

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