Korean orgs reject idea of ‘oppressive control’ in K-pop industry

A trade body criticised The New York Times' reporting, saying the development system "should not be judged solely through a Western lens"

NewJeans at Lollapalooza
NewJeans at Lollapalooza

HYBE subsidiary label ADOR and the Korea Popmusic Industry Association (KPIA) have pushed back on The New York Times reporting around the contracts of K-pop group NewJeans, with the latter saying…

that the “distinctive” training and development system “should not be belittled as ‘oppressive control”‘.

Trade body KPIA – whose members include K-pop’s Big Four agencies HYBE, JYP Entertainment, SM Entertainment, and YG Entertainment – criticised the report, saying the K-pop development ecosystem has “its own characteristics and competitive…

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