Festivals ‘losing their connection to the young’
Pohoda's Michal Kaščák says it's a "mistake" for promoters to focus only on "rich audiences" as potential festivalgoers flock to esports and YouTube events
News By | 27 September 2016
Many music festivals are alienating their traditional audiences by focusing on “middle-aged, middle-class” attendees at the expense of young people, the founder of Slovakia’s largest festival has said.
Speaking on Reeperbahn Festival’s Festival Season 2016/17 panel, Michal Kaščák, who promotes the 30,000-cap./day Pohoda, expressed his concern that western European and North Americans events are “focusing on as rich audiences as possible”. By pricing so highly, he said, “we [festivals] are losing our connection to younger people”.
“Audiences…
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