Concerts hold the ‘key to happiness’, study finds
A Trendera/StubHub survey of 18–45-year-olds in 20 cities worldwide reveals 62% of people say seeing live music makes them happy—more than games, sports and social media
News By IQ | 19 October 2016
Almost two thirds of people say seeing live music makes them happy, with under-45s worldwide choosing going to a concert over playing video games or using social media as their favourite leisure activity, new research reveals.
A new study, Live Experiences Hold the Key to Happiness (commissioned by StubHub and undertaken by market research firm Trendera), found 62% of people said attending a concert makes them happy – more than the 49% who found happiness playing video games and 47% from spending time…
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