Concerts hold the ‘key to happiness’, study finds

A Trendera/StubHub survey of 18–45-year-olds in 20 cities worldwide reveals 62% of people say seeing live music makes them happy—more than games, sports and social media

News By IQ | 19 October 2016

You've used your free article this month

Continue reading with a free account, or subscribe for unlimited access to all of our news, features and reports.

Subscribe Create a Free Account

Share this

MOST POPULAR

Related Content

European Festival Survey 2022

What did it take to survive the last few years, and what lies ahead? Our survey of festivals across Europe reveals some fascinating insights

Feature 23 February, 2023

Country State of Mind: The rise of country music

Country music is now everywhere, with acts appearing on mainstream festival stages and selling out arenas around the planet, as IQ reports

Feature 14 May, 2024

Gaming IP: The next big thing in touring entertainment

Game worlds are stepping off screens and into real life — and the opportunities are just getting started, writes Ben Lee

Feature 27 November, 2025

Back to top