Keeping afloat: Livescape on why the live experience is “irreplaceable”

It's the Ship organiser and Livescape CEO Iqbal Ameer talks Covid-19's impact on the future of Asian festivals, as the focus shifts to regaining consumer confidence

Livescape Group CEO Iqbal Ameer

Asia was the first continent to bear the brunt of the coronavirus outbreak, but not all suffered the peak at the same time.

Speaking to promoters in China and South Korea at the end of March, IQ found that some more stringent restrictions were beginning to be lifted and a “cautious sense of optimism” was settling in, even if the return to touring as we know it is still a long way off.

Now, the situation in countries in southeast…

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