Australian biz unites for safe reopening strategy

The launch of the LEIF sees Live Nation, AEG, TEG, Frontier and more "put aside [their] natural competitive instincts" to help kickstart live entertainment post Covid-19

News By IQ | 9 June 2020

Live Nation Australasia CEO Roger Field will serve on LEIF's 16-person exec committee

The Live Entertainment Industry Forum (LEIF), a new initiative that aims to to ensure fans can return safely to live events when restrictions on mass gatherings are lifted, has been formed by Australia’s biggest live entertainment companies.

LEIF’s mission is to “support the COVIDSafe reactivation of events with live audiences across Australia” when restrictions are eased in July, according to the body. (COVIDSafe is Australia’s coronavirus contact-tracing app.) “LEIF will put in place a comprehensive, flexible, all-of-industry…

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