Montreux Media head on futureproofing the festival
By diversifying into digital content and live programming for its partners, Montreux Jazz Festival has been able to soften the impact of Covid-19, says Nicolas Bonard
Feature By IQ | 10 July 2020
Music festivals must diversify their business model beyond simply staging events if they are to thrive during periods of crisis, Montreux Media Ventures CEO Nicolas Bonard has told IQ.
Montreux Media Ventures (MMV) – the media and content division of Switzerland’s Montreux Jazz Festival, launched last year – has enabled Montreux to earn some revenue throughout the pandemic, and sustain its partnerships with clients and brands, even as nearly every festival worldwide fell by the wayside, says Bonard.
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“I think this is a time when Montreux Media Ventures has really come into its own,” explains Bonard (pictured), who joined Montreux from Vice Media France at the start of 2019.
Bonard says the “genesis of the idea goes back a few years”, when festival bosses started to consider…
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