Sillerman’s Function(x) on clickbait buying spree
The acquisitions of BumpClick/ViralNova and Rant are part of a strategy to "capture as much of [the viral content] market as possible", says the ex-SFX CEO's new venture
News By IQ | 3 April 2017
Function(x), led by Robert FX Sillerman, has announced the US$25 million acquisition of ViralNova – a self-described aggregator for “trending stories on the web” with an estimated 29m…
unique monthly visitors – as the former SFX Entertainment CEO applies his consolidation-focused SFX business model to the world of online clickbait.
Sean Beckner, the owner of ViralNova parent BumpClick LLC, will receive $10m in cash and $15m worth of Function(x) shares. ViralNova, which collates clickable content with titles like The Cause…
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