Pandora sheds Ticketfly in return to “core priorities”

Troubled streaming service Pandora has sold Ticketfly to Eventbrite for $200m as it welcomes $480m in new investment from Greg Maffei's SiriusXM

© Ticketfly

Ending weeks of speculation, Pandora Media has announced the sale of Ticketfly, the ticketing business it acquired for US$450 million in October 2015, as it refocuses its on its core subscription music-streaming service.

The buyer: Eventbrite, which has paid $200m – $150m cash and $50 in a note payable to Pandora – to make Ticketfly its third major acquisition of the year (after Ticketscript in January and US start-up Nvite in April).

Ticketfly grew substantially under Pandora ownership, increasing turnover 25% in Q1 2017…

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