High-profile artists invest in virtual live gigs company

Justin Bieber, the Weeknd and J Balvin are among the stars who have invested in Wave, an animated concert-streaming and tech company

The Weeknd's Wave show was the company's highest-profile project to date
The Weeknd's Wave show was the company's highest-profile project to date © Wave

A raft of high-profile artists including Justin Bieber, the Weeknd and J Balvin have invested in Wave, the world’s first multi-million dollar virtual entertainment platform for live concerts.

The platform transforms artists into animated characters via live motion capture technology that records their movements in real-time, while they perform on a virtual stage, customised to their style.

Fans can also create an avatar to join the free-of-game-play concerts shared via TikTok, YouTube, Twitch, Facebook, and other gaming channels, social…

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