Ticketmaster acquires analytics firm Strobe Labs
The integration of Strobe's marketing tool “completely simplifies the complex process of fan segmentation" for TicketWeb clients, says SVP Matt Shearer
News By | 10 August 2017
Self-service ticketing platform TicketWeb, owned by Ticketmaster, has acquired US start-up Strobe Labs, a data and marketing platform for venues and promoters.
The company says the acquisition of Strobe – founded in 2013 by then-Brown University students Alex Oberg and Evan Altman – will give its clients in the US, Canada and Britain “a simple and powerful way to learn more about their fans and engage them more effectively” following its integration into the TicketWeb platform.
The technology allows users to search and…
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