Live Nation launches own Messenger bot
Following in the footsteps of Ticketmaster, parent company LN hopes to embody the "social spirit" of Facebook Messenger with its new chatbot
News By | 26 September 2017
Live Nation Entertainment has followed its subsidiary, Ticketmaster, in launching a chatbot for Facebook Messenger, with the aim of converting more of the 1.3bn people who use the app every month into Live Nation customers.
Bots have increased in popularity in the music business in recent months, with StubHub (for Skype), Universal Music (text message-based) and ticket search engine TickX (for Messenger) among the companies now using so-called conversational commerce to sell tickets.
Live Nation explains how its bot works:
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