Turin’s Pala Alpitour joins International Venue Alliance
The Turin arena, which has hosted performances by Madonna, U2 and Ariana Grande, is the first Italian member, and fifth in total, of the International Venue Alliance
News By IQ | 23 November 2020
Pala Alpitour, the second-largest indoor arena in Italy, has become the fifth member of the International Venue Alliance. The alliance, an initiative of venue consultancy Oak View Group (OVG), is also home to the UK’s NEC Group, Silverstone Circuit and Ascot Racecourse and Germany’s D.Live.
The association is modelled on OVG’s Arena and Stadium Alliance in North America, whose 28 venues able to achieve “efficiencies of scale by booking, buying, selling and thinking together”, according to the…
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