Eventbrite acquires marketing platform ToneDen
The marketing automation start-up is the latest addition to ticket seller Eventbrite's event marketing offering
News By IQ | 4 December 2020
Eventbrite has acquired ToneDen, a platform for automating social-media marketing and advertising for live events. In a blog post, Tim Thimmaiah, CEO of ToneDen, reveals the company was acquired by Eventbrite in November following a more than three-year partnership between the two firms.
“Joining forces with Eventbrite allows us to continue innovating on the best creator-facing marketing platform in the industry,” says Thimmaiah.
According to Yahoo! Finance, shares in the self-service ticketing specialist spiked nearly 7% on announcement of…