Eventbrite acquires marketing platform ToneDen

The marketing automation start-up is the latest addition to ticket seller Eventbrite's event marketing offering

ToneDen CEO Tim Thimmaiah

Eventbrite has acquired ToneDen, a platform for automating social-media marketing and advertising for live events. In a blog post, Tim Thimmaiah, CEO of ToneDen, reveals the company was acquired by Eventbrite in November following a more than three-year partnership between the two firms.

“Joining forces with Eventbrite allows us to continue innovating on the best creator-facing marketing platform in the industry,” says Thimmaiah.

According to Yahoo! Finance, shares in the self-service ticketing specialist spiked nearly 7% on announcement of…

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