European assocs predict 6–12 month recovery period

As the UK today commences its mass vaccination rollout, inching closer to normality, European live associations update IQ on their markets

BDKV's Jens Michow is part of the Event Management Forum alliance
Jens Michow, managing president of Germany's live association BDKV

Today the UK inches closer towards a return to normality after delivering the very first Covid jab as part of the mass vaccination programme being rolled out across the nation.

A 90-year-old woman received the first of 800,000 doses of the Pfizer/BioNTech vaccine that will be given in the coming weeks, with up to four million more are expected by the end of the month, according to the BBC.

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The rollout is a light at the end of the tunnel for the domestic live industry, especially after the UK culture minister predicted that the events industry is likely to return to normality by next Easter.

However, associations in Germany, Spain and Switzerland say the rollout for vaccines in Europe is a little further behind and…

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