“The marketplace model has the power to revamp the live music scene in the coming year”

David Baird

David Baird, Gigmor

David Baird, founder and CEO of live music marketplace Gigmor, predicts the trends set to shape the concert business in the coming 12 months

2018 will see an increase in non-traditional gigs Non-traditional gigs, such as pop-up spaces, restaurants and living rooms, will continue to grow throughout 2018. Airbnb even expressed interest in adding ‘Music Experiences’ to its services by bringing artists to rentals for informal gigs.

According to a report by Eventbrite, in 2017, demand for nontraditional meeting and event facilities increased by 3.8%.

This rise in non-traditional gigs is also made evident through the success of Sofar Sounds, which has contributed to the increased demand…

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