Cautious welcome for new Google resale restrictions
Industry leaders have tentatively greeted Google's much-awaited crackdown on resale sites misusing AdWords, as the ticketing world braces for its international roll-out
News By | 7 February 2018
Google has pledged to provide consumers with a ticket-buying “experience they can trust”, as the first of its new restrictions on accepting advertising from secondary ticketing sites come into force.
The new measures, announced last November, see the search engine giant include ticket resellers in its ‘other restricted businesses’ AdWords category, requiring them to be certified before they can advertise through its AdWords platform.
To apply for certification, resellers must agree to inform customers that their prices may be higher…
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