Sponsor refuses to pay ‘super-spreader’ festival

Magners Cider is facing legal action in the UK after allegedly defaulting on nearly £2m worth of sponsorship commitments

Fans at Cheltenham Festival 2020 © Cheltenham Racecourse

Cider company Magners is facing legal action for allegedly refusing to pay more than £1.7 million in owed sponsorship money after a partner festival became a Covid-19 ‘super-spreader’ event.

Magners, owned by Dublin-based C&C Group, claims that the decision by Cheltenham Festival to push ahead in 2020 caused the four-day festival serious reputational damage and as such should have been cancelled.

The popular horse-racing event took place with over 250,000 visitors from 10 to 13 March 2020, ten days before…

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