Events company Humm rebrands after acquisition

Leading Australian firm is key part of venue developer's 'aggressive growth strategy'

News By IQ | 22 July 2021

Humm Events is part of Cedar Mills Group's expansion plans.

As it prepares to open two new venues in Australia, Cedar Mill Group has acquired one of the country’s leading event management companies.

Since it was founded by Iain Morrison in 2001, Humm has been behind a number of major festivals around the country including Beyond the Valley, Good Things Festival, NRL Nation and the Fire Fight Australia benefit concert. Its clients include Live Nation, TEG, Regional Touring, Untitled Group, and the New South Wales government. The firm will be…

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