UK’s X-ray Touring forms alliance with US’s AGI

X-ray has forged a strategic partnership with New York-based AGI, part of the Y Entertainment Group, which also includes fellow UK agency K2

Linkin Park are a client of both X-ray and AGI © Linkin Park

London-based X-ray Touring has extended its joint-venture partnership with private-equity firm the Yucaipa Companies, continuing a relationship that began in 2017, and formed a new strategic alliance with New York’s Artist Group International (AGI), part of Yucaipa’s Y Entertainment Group.

The partnership will see the two agencies will work together internationally, with X-ray remaining under the control and direction of founding partners Martin Horne, Ian Huffam, Steve Strange and Scott Thomas and newly added board member Josh Javor.

X-ray’s…

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