Rock in Rio founder plans new 105,000-cap festival

Taking place across five days in September 2023, The Town will be the biggest music festival Sāo Paulo has ever seen, according to Roberto Medina

News By IQ | 13 August 2021

The Town will take place at the Interlagos race track, Sāo Paulo
The Town will take place at the Interlagos race track, Sāo Paulo © Wikimedia Commons/Planet Labs, Inc

Roberto Medina, founder of the largest festival in South America, Rock in Rio, has announced a new event which is set to be “the biggest music, culture and art festival Sāo Paulo, Brazil, has ever seen”.

The inaugural edition of The Town will take place in September 2023, welcoming up to 105,000 people per day to the Interlagos race track in Sāo Paulo – the largest city in Latin America.

The event will involve “lots of music, lots of stages and…

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