“The festival format of bands supplemented by little more than a comedy or film tent is on its way out”
The festival experience is evolving, and 2018 looks set to be a time in which current trends gain significant traction. As the core demographic, millennials are the driving force behind the changing face of the modern festival.
The experience economy
As our recent research paper confirmed, millennials prioritise experiences over material goods. This will continue to have a significant and varied impact on the festival world this year. We’re already seeing innovation throughout the sector, for example, Camp Wildfire’s…
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Katie McPhee, head of marketing at Eventbrite UK and Ireland, considers the changes and innovations likely to impact this year's festival season
Comment 28 March 2018