ASM Global and Loud and Live to partner on concerts
The deal expands and formalises the existing and longstanding relationship between the two companies
News By IQ | 26 October 2021
ASM Global and US entertainment and sports company Loud and Live have announced a strategic partnership to produce concerts together. The deal expands and formalises the longstanding relationship between the two companies that has involved Loud and Live promoting shows at ASM Global venues.
The partnership officially launches on 5 December when the two companies bring Ruben Blades’ Salswing Tour! & The Robert Delgado Big Band to the Arie Crown Theatre in Chicago.
Loud and Live’s entertainment division has produced and…
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