Ticketmaster and Snapchat partner on event discovery
Snapchat users can 'match' with events they like via the Ticketmatcher Mini, a bite-sized third-party app embedded within the platform
News By IQ | 16 February 2022
Snapchat users can now discover live events in more than 20 countries, thanks to a new partnership with Ticketmaster. The multimedia instant messaging app now features a first-of-its-kind Map Layer and Mini (a bite-sized third-party app) to help users discover events they might like.
The Ticketmatcher Mini will suggest upcoming shows based on a user’s preferences, allowing them to swipe left or right on events (mimicking popular dating apps).
Users are able to see whether their Snapchat friends have ‘matched’…
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