Ticket sales soar past pre-pandemic levels

DEAG, Dice, Event Genius and The Ticket Factory say that the current demand for events indicates a record year ahead for the industry

The Ticket Factory is a seller for Latitude festival, UK
The Ticket Factory is a seller for Latitude festival, UK

Top promoters and ticketing firms including DEAG, Dice, Event Genius and The Ticket Factory say that current ticket sales are even higher than pre-pandemic levels. Event Genius, which serves more than 50 countries worldwide, says its ticket sales are outstripping 2019 levels by more than 25%.

“It’s been an incredibly strong and heartening start to 2022,” says the company’s CEO, Benjamin Leaver. “Demand for events is arguably at an all-time high, and we see lots of potential for growth this year which is…

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