Paradigm partner Yucaipa buys into Primavera Sound
Ron Burkle's the Yucaipa Companies has acquired a minority stake in the Barcelona festival and its sister conference, Primavera Pro
News By IQ | 21 June 2018
American private-equity firm the Yucaipa Companies has made a minority investment in Primavera Sound and Primavera Pro.
Yucaipa, led by Ron Burkle, has an existing presence in the live music market via its joint venture with Paradigm Talent Agency, X-ray Touring, Coda Agency and ITG, which forms part of larger fund for investing in live entertainment.
The Primavera deal, specifics of which were not disclosed, was first reported by Pollstar and confirmed to IQ by both Yucaipa and the festival.
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