‘People say, “Is that Coachella? I didn’t know they had festivals like that in Africa…”’

Chin Okeke, of Nigeria's Gidi Culture Fest, reveals how a generation of young promoters are transforming the African market… and why they don't need 'saving' by the West

© Chin Okeke

Chin Okeke – one of the men behind arguably the most important of Africa’s new breed of music festivals – has spoken of the growing appetite for live music in the last major frontier for the international concert business.

Eclipse Live co-founder Okeke, who established Gidi Culture Festival in Lagos, Nigeria, in 2014, has seen great success with what he calls a festival created “for Africa”, by Africans – but which is also increasingly attracting both patrons and performers from further afield,…

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