Ticketmaster partners with TikTok for in-app purchases

Ticketmaster has teamed up with TikTok to launch an in-app feature that enables users of the short-form video platform to discover events and purchase tickets directly through the app.

The feature will allow creators such as artists, promoters and venues to add destination links to their videos, though the feature will only be available to select creators at first and scaled to more users over time.

Eligible creators can now select the “add link” after tapping and selecting the new…

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