Creativeman on paving Japan’s road to recovery
"We are determined to bring back the live industry in Japan to the same standard as the rest of the world," says the international promoter
News By IQ | 6 September 2022
Creativeman’s Layli Odamura has spoken to IQ about the challenges of being an international promoter in Japan, amid some of the strictest Covid-19 measures in the world. Last month, the leading promoter held its marquee international festival, Summer Sonic, in Tokyo and Osaka for the first time since 2019.
Though the events in both cities sold out and were deemed a “great success,” the festival was unable to return to its full glory due to ongoing and prohibitive Covid-19 restrictions.
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