Five takeaways from the International Festival Forum

Sage advice and crystal ball gazing from world-renowned festival professionals and booking agents in attendance at IFF 2022

Gordon Masson, Rauha Kyyrö, Chris Payne
Gordon Masson, Rauha Kyyrö, Chris Payne © James Drury

A record 800 delegates from 40 countries flocked to the eighth edition of the International Festival Forum (IFF) in London, last week. With the world’s best-known festival professionals and booking agents in attendance, IQ has compiled some key takeaways from this year’s event.

A record 800 delegates from 40 countries flocked to the eighth edition of the International Festival Forum (IFF) in London, last week.

With the world’s best-known festival professionals and booking agents in attendance, IQ has compiled some key takeaways from this year’s event.

Play it safe and route your tours selectively
During the panel Festivals & Agents: Happier than ever? Chris Payne (WME, UK) voiced concerns about the viability of club shows, both for the fans and the touring industry.

“I don’t…

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