CAA invests in publisher Primary Wave
At the same time, Brookfield Asset Management has signed a $2 billion deal with Primary Wave to invest in music rights
News By IQ | 7 October 2022
Creative Artists Agency (CAA) has taken a minority stake in private music publishing and talent management company Primary Wave.
New York-headquartered Primary Wave has a catalogue that consists of over 800 top 10 singles, more than 400 number-one hits, and some of the most legendary names in music, including Prince, Bob Marley, Whitney Houston, James Brown, Stevie Nicks, Ray Charles, Smokey Robinson, Bing Crosby and Def Leppard.
The deal will see CAA leverage its film, television, theatrical and branding teams for the placement…
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