How to overcome 2023’s ticketing trends
With fans increasingly buying tickets later than ever, marketing software firm Audience Republic advises on how to reverse the trend
Promoted By IQ | 25 October 2022
People are buying tickets later: how do you overcome this in 2023? It’s turbulent times for festival promoters and organisers. Not because ticket sales are down – but because people are buying tickets later than ever.
It’s a far cry from the initial post-Covid excitement where people were snapping up tickets to everything they could get their hands on. Today, concert and festival goers are more likely to buy in the week or day of the event – or even as…