S.Korea’s SM Entertainment eyes expansion

The South Korean entertainment giant is making moves to strengthen its presence in Southeast Asia, as well as the Middle East

News By IQ | 1 December 2022

Red Velvet are on SM Entertainment's roster
Red Velvet are on SM Entertainment's roster

South Korean entertainment giant SM Entertainment is planning to launch a headquarters in Singapore, in order to strengthen its presence in Southeast Asia.

The Seoul-based operation, which is home to K-pop acts such as Red Velvet, Girls’ Generation, EXO, SHINee, NCT and Aespa, says that the new HQ will be tasked with “managing joint ventures in Indonesia, Vietnam and Thailand, as well as communicating with [its South Korea office] for other related ventures and plans.”

SM Entertainment founder Soo-Man Lee…

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