Brian Becker: Holograms will ‘grow the business for everyone’

The dawn of holographic technology is an historic “inflection point” for the live entertainment business, as significant as the emergence of the major multinational promoters, according to Brian Becker, the former CEO of Live Nation forerunner Clear Channel Entertainment.

The growth of the diversified Live Nation model ushered in a new paradigm for the music industry, says Becker, now leading BASE Hologram, the company behind holograms of deceased stars such as Roy Orbison and Amy Winehouse. “Clear Channel, SFX, Live Nation… all those companies focused on organic and innovative growth, and a new way of doing business. That’s what [BASE Hologram] is doing, though obviously on a smaller scale.”

An entertainment industry veteran with more than 35 years’ experience producing live events, Becker was previously…

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