Kilimanjaro backs YouTube-focused talent agency

Bethan Leadley and Box of Light are among the first signings for Free Focus, which will target emerging online talent

New Free Focus signing Bethan Leadley © Triple A Media

Spurred by his success promoting musical YouTubers, Kilimanjaro Live’s Mark Walker has announced the founding of a new talent agency, Free Focus.

A joint venture between Kilimanjaro Live, talent agency Triple A Media and vlogger convention Summer in the City (organised by Vlogger Events Ltd), Free Focus will focus on emerging digital talent, including musicians who have built a large fanbase on the Google-owned video streaming site.

Its first signings are singer-songwriter Bethan Leadley and beach pop duo Box of…

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