Festival Focus: Anna Sjölund, Live Nation Sweden
In an excerpt from IQ and Yourope's European Festival Report, Sjölund discusses the experience economy, the dollar exchange rate and programming domestic talent
Feature By Lisa Henderson | 8 February 2023
In addition to her new role as SVP touring international for Live Nation, Anna Sjölund continues her festival work in Sweden overseeing Summerburst and serving on the board of Sweden Rock Festival. She brought Lollapalooza to Stockholm in 2019, which had a highly successful debut and then the pandemic hit.
Here she tells us what it took to get through and looks ahead to the future.
How did you and the team get through the pandemic?
The first Lollapalooza Stockholm…
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