Austria market report: Schnapps, castles and pop!
IQ discovers a buoyant market, but where grassroots events and club shows are increasingly relying on last minute marketing strategies
Feature By Adam Woods | 15 May 2023
Consolidation and corporate takeovers have transformed the Austrian live entertainment business in recent years, forever changing what was an indie-dominated landscape.
Adam Woods discovers a buoyant market, but where grassroots events and club shows are increasingly relying on last minute marketing strategies…
The last time IQ published a dedicated Austrian market report, back in 2018, it was a different world: no pandemic, no war in Ukraine, inflation at 2.0%. We all know what happened with those first two things, and as for the third, Austrian inflation hit 11.5% in January, giving the country the highest rate in the EU.
It wouldn’t be right to say that these have been profoundly troubled years for one of Europe’s wealthier and sturdier economies: Austria remains wealthy and sturdy, and even the…
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