Nas teams up with LiveXLive to create urban content
Nas and Mass Appeal team up with LiveXLive as brand ambassadors, content creators and curators of original urban programming
News By | 7 February 2019
Live entertainment company LiveXLive has signed a deal with rapper Nas and music company Mass Appeal, home to Nas’ record label, for a “360 degree partnership” to create, produce and distribute original urban-focused content.
Mass Appeal and Nas will curate a station on Slacker Radio, the internet radio service acquired by LiveXLive in 2017, and work to develop brand partnerships to establish new opportunities across urban and hip hop music.
Under the agreement, LiveXLive, Nas and Mass Appeal will work in conjunction to produce a slate of original programming for the LiveXLive platform, and co-produce original content to sell to third parties.
“I’m excited for Mass Appeal to continue expanding into different areas of media and music consumption in 2019,” says Nas. “Our partnership with LivexLive…
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