Viagogo boss says face value tickets ‘antiquated’
MD Cris Miller has spoken out in defence of the controversial secondary ticketing platform in a new round of media interviews
News By James Hanley | 27 June 2023
Viagogo boss Cris Miller has defended the controversial resale site’s practices, describing the concept of a face value ticket price as “antiquated”.
In a new round of media interviews, the MD claims the company’s business model is “beneficial” to consumers and shares his belief that dynamic ticketing is here to stay.
“If you start to look at what we’ve done as a business, it’s always a dynamically-priced industry and always a dive into a dynamically-priced market,” he tells…