Taylor Swift’s Eras on track to be first $1bn tour

The "once-in-a-lifetime phenomenon" is tipped to surpass Elton John as the highest-grossing concert tour of all time

Taylor Swift Eras Tour - Arlington TX
Taylor Swift Eras Tour - Arlington TX © Ronald Woan

Taylor Swift’s ever-expanding Eras Tour is on target to become the first concert tour in history to gross more than US$1 billion, according to a new report.

The current benchmark was set by Elton John’s Farewell Yellow Brick Road Tour, which grossed $887 million from 5.7 million ticket sales from its first 309 shows, and is expected to settle on around $925m upon its conclusion.

The Eras Tour was comfortably the highest-grossing tour of H1 2023, based on Pollstar data. It…

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