SM Entertainment and Kakao integrate in N.America
The K-pop giant and its biggest stakeholder is strengthening its foothold on the continent in order to become a "global K-pop key player"
News By Lisa Henderson | 1 August 2023
K-pop giant SM Entertainment and its biggest stakeholder Kakao Entertainment are launching an integrated division in North America.
The division will combine SM’s global intellectual property and production capabilities with Kakao’s music distribution network and multi-label system, “with the goal of firmly establishing itself as a global K-pop key player”.
The aim is to promote artists from both companies, including Kakao-owned Starship Entertainment’s girl group IVE, as well as SM’s girl group Aespa and boy band NCT.
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