‘Concerts are happening everywhere in Ukraine, even in trenches’

Vladyslav Yaremchuk is the programming director of Atlas Festival – Ukraine’s biggest music festival, which had more than 600k+ visitors in 2021.

He is also the partnership manager at Music Saves UA – a humanitarian initiative that harnesses the power of the international music community in order to provide humanitarian help to Ukrainian civilians.

Since the beginning of the full-scale invasion of Ukraine, he had to abandon his regular work in order to fully focus on doing projects that help Ukrainian civilians and spread the Ukrainian message far and wide across the word.

Here, as part of a New Bosses 2023 interview, he tells IQ about the realities of living and working in a country under siege.

IQ: The lives of everyone in Ukraine have been massively disrupted…

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