Economist Will Page unwraps the touring bounceback
In a Q&A with IQ, Page delves deeper into his analysis after revealing UK live music spend topped £2bn for the first time in 2022
News By James Hanley | 30 August 2023
Economist Will Page says the live sector is “winning attention in the experience economy” after revealing that UK music fans spent £2.1 billion (€2.4bn) on gig tickets last year. The author and former chief economist for Spotify and PRS for Music presented his latest groundbreaking research last month.
Writing in Music Business Worldwide, he reported that the volume of live music events in the UK was down 26% from 2019 to 2022, but the amount spent on tickets was up…
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