End of the indies: Frontier announces JV with AEG

Australia's last major independent promoter is to merge with AEG Presents, in a move that brings the touring landscape down under in line with Europe and North America

Michael Gudinski and AEG Presents CEO Jay Marciano © Christina Gandolfo

AEG Presents, the world’s second-largest concert business, has joined forces with Frontier Touring, the leading promoter in Australasia, announcing a strategic joint venture that will see the two companies merge their operations in Australia and New Zealand.

The partnership, which follows Frontier’s recent merger with Michael Chugg’s Chugg Entertainment, combines “Frontier Touring’s broad regional expertise with AEG Presents’ extensive resources, and will continue to grow both companies’ presence throughout the Asia-Pacific region”, according to a joint statement.

After Live Nation, US-based AEG Presents (formerly AEG Live) is the #2 concert/festival promoter globally, according to Pollstar, with Frontier placing seventh, with nearly 2.3 million tickets sold, in 2018. The two companies have co-promoted a number of tours in Australia and New Zealand…

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