ASA rules Viagogo misled customers in NME ads
The UK watchdog has upheld a complaint that the resale of tickets via sites like Viagogo was banned by the events listed in the advertorials
News By James Hanley | 10 January 2024
UK watchdog the Advertising Standards Authority (ASA) has upheld a complaint against Viagogo, ruling the resale platform misled consumers in two advertorials published on the NME website.
The first paid-for ad feature, headed, “The best gigs to see this summer at Hyde Park”, appeared on 16 June 2023, and listed five shows scheduled to take place at BST Hyde Park, along with text stating: “Fans can buy and sell tickets for [name of artist performing] at global marketplace, Viagogo, here”.
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