CAA strategy chief discusses potential of AI

Creative Artists Agency (CAA)’s head of strategic development says dead artists will able to continue reaching fans for generations to come thanks to AI. “We’re seeing versions of that here in the UK with Abba Voyage,” said Alexandra Shannon at the Fortune Brainstorm AI conference in London.

“I think those sorts of experiences and ways to continue reaching fans for generations to come is a powerful opportunity.”

“They are still able to reach fans and engage with fans…

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